How Logos, Pathos, and Ethos Are Used in a Persuasive Essay

Persuasive Arguments: Logos, Pathos, and Ethos Persuasive Arguments The goal of any speaker is to deliver a message to his/her audience. However, the message without arguments will not be heard. According to this fact, a speaker wants to make his/her speech persuasive, so that the audience believe him/her and perceive the speech seriously. To achieve this goal, a speaker uses such semantic devices as logos, ethos, and pathos. Their goal is to make the speech more contrast, vivid and argumentative. Each of these semantic devices is suitable for a certain situation, but a good speaker should know them all and be able to utilize them if it is necessary.